L'Oreal Superior Preference Hair Color, Golden Reddish Blonde

L’Oreal Superior Preference Hair Color has been the gold standard in luxurious permanent hair color since 1973. This at-home hair coloring kit delivers super shiny, luminous color that’s fade-defying for weeks. Whether you have blonde, brown, black, or red hair, your color will remain vibrant. The translucent gel dye formula pairs with the exclusive Care Supreme Conditioner with Shine Serum to maintain color vibrancy and provide silky, shiny hair. Available in over 50 luminous shades.