L'Oreal Superior Preference Hair Color, Cool Darkest Brown

Since 1973, L'Oreal Superior Preference has set the standard in permanent hair color, offering extraordinary shine and long-lasting luminous color. The special Fade-Defying Color and Shine System blends a translucent gel formula with the Care Supreme Conditioning treatment. This combination results in beautifully crafted, durable color with depth and dimension. With over 50 luminous shades available, you can discover your signature color that truly lasts.